Every passionate professional and successful company has a blog. The blogging world is vast and exhaustive. Finding your way to read the perfect blog can be time-consuming and even more so when you’re looking for inspiration to write one. Here are some tips that can help you create engaging blogs to allure an audience and drive conversion.
Cater to Your Audience
The thumb rule to blogging, writing, giving a speech, and in-short, communicating is knowing your audience. Your content needs to resonate with your audience. As much as it needs to be about you, it also has to be about your audience and what they want to read and hear. Humans are hardwired to relate. If your content is thought-provoking and can offer something new to them that they can employ in their lives practically, only then will it be a hit.
When you blog about a subject that you are passionate about, don’t consider your audience on the same level as you. They are new to the idea and probably have different experiences and perspectives. To get their opinion to align with yours you need to have a strategic approach that favors them more than you.
You can go on writing in length about your favorite topic, but that does not mean you beat around the bush. There is a fine line between rambling and providing information in bulk. You want to keep your sentences short and to the point. You can use bullet points to increase readability since long paragraphs are exhausting to read.
Your content delivery has to be engaging. The human attention span ranges from only 20 secs to 20 minutes. You need to make sure you can hold their attention for that long. So be precise and spice it consistently to prompt curiosity.
People connect to graphics very quickly. Using images and video for blogs not only adds color and pop to the page but also invigorates their attention if they like what they see before they start reading it. Several studies show how colors symbolize different groups of things. For example, red induced appetite and green relates to the environment. You could always use this strategy while picking images specific to your blog.
If you’re writing for a product then you can include images of that product being used in real life. As mentioned before, the relatable factor is paramount to attract an audience and drive conversion. If the reader can see themselves using a particular brand or product, they will be more inclined to invest in it. So know your target audience and pitch accordingly.
Last but not the least, SEO optimization has been widely used by organizations and writers. SEO stands for Search Engine Optimization. This means using keywords specifically that will put your page up on the search engine results. SEO optimization is a guaranteed approach to attract an audience and generate traction.
A great way to boost numbers and conversion is to use Call To Action links. If the reader is eager to check out your page or product, he can simply do it via a CTA link instead of having to look it up separately which is time-consuming, so take advantage of their attention while you have it.
Blogs have taken over the internet. If you think you have the flair to write and can master these four tips above, then blogging is a great career for you. If you are an avid user of a company you could even contact them to pitch your blogs and write for them. Don’t know how to reach out? try using getemail.io, an email finder website that will let you find anyone’s official mail in no time.