social media


Social media content curation is the practice of sharing and promoting valuable content. The importance of using curated content for social media is that it will complement your content and bring value to your audience. However, for businesses to benefit from content curation they must learn to do it well. It needs to be content that your audience will like, comment on, and share with their followers. Let’s take a look at how you should curate content for social media.

Identify your audience  

The essence of knowing your audience is that you will share only what concerns your audience and not you. Moreover, you will be able to understand what content your audience is interested in finding. As a result, you will share the content that readers will benefit from positively.

Be strategic

Many aspects of marketing become successful because they have a well-defined strategy. Therefore, it is essential to have an approach if you want to succeed in social media content curation. When sharing your content, it is good to be objective to get the best results. Just creating a strategy is not enough — understanding it is the most critical thing. By putting a strategy in place, you have the assurance of meeting your goals by sharing the right content at the right time.

Related: 5 Tips to using social media for marketing purposes

Make your content curation relevant

Your content curation must be relevant in order to bring value to your audience. Or instead, I would say that you should only share what matters and is useful. This will ensure that you are answering your audience’s questions and responding to their needs in the best way. If it does not do that, there is no need for sharing it with your audience. Sometimes it can be challenging to know what is relevant for you to share. For this reason, you should assess what content your audience is interested in finding.

Gather content from recommended sources

Since the content you share is a reflection of your brand, it is essential you share content only from sources that are approved. If you share content from unrecommended sources, your audience may not think well of you. Generally, content that was written by a recognized author and posted on a top blog is likely to be recommendable. Content from an unrecognized blog is not recommendable.

Use tools for social media content curation

Though there is a lot of great content out there. To speed up the process of finding good content, you can use tools such as Feedly. It is a tool that enables you to curate content from websites and share it on social media.

Considering the above tips, you can also learn how to successfully advertise on social media. Before you share your curated content, it is essential you read everything so that you provide quality content that will build your business’ reputation.

Frequently Asked Questions About Curated Content

What does it mean to curate content?

Content curation is the process of gathering information relevant to a particular topic or area of interest, usually with the intention of adding value.

How do you source social media content?

8 Places for Finding Social Media Content to Fill Your Schedule
  1. Company blog. A company blog is a solid place to turn for social media content.
  2. Canva. Canva is a web-based design tool that allows you to easily create images you can share across your social networks.
  3. Instagram.
  4. Wistia.
  5. Piktochart.
  6. Vine.
  7. Text updates.
  8. Pinterest.

What is a social media content?

Content marketing is about the entire process, including the way you distribute and promote that contentSocial media marketing is content marketing. It’s made of the same things: pictures, video, copy, strategy, and storytelling. The differences are the formats of content and the platforms.

What are content curation tools?

For content marketers, content curation is integral to online strategy. … Curata defines content curation as when an individual (or team) consistently finds, organizes, annotates, and shares the most relevant and highest quality digital content on a specific topic for their target market.

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