In June, Instagram reached 1 billion monthly active users worldwide, as reported by Statista. The process of liking photos, sharing stories and getting new followers has turned the platform into a social staple (even my grandma is liking cat memes on IG versus Facebook these days). More importantly, Instagram has become a goldmine for marketers, influencers and brands.

Here are some of the best tools available for obtaining insights, driving results and leveraging Instagram in 2020. Happy ‘Gramming.

1. Social Gone Viral

Developing organic growth isn’t easy. That’s why Social Gone Viral has become one of the leading organic growth platforms on the market. Social Gone Viral uses targeted marketing algorithms to help its customers get followers, comments, likes, sponsorships and more. If you’re looking organically grow, check them out. This tool can help you get trending posts.

2. Magic Social

If you want a leg up on the competition or to emulate Instagram profiles that you admire, Magic Social is a great way to do it. Magic Social is a tool that allows you to track the activities of another profile on Instagram. The platform includes numerous services, such as benchmarking, side-by-side comparisons and engagement metrics. This is a great tool that helps you build similar audiences to your peers or competitors.

3. Rocket Social

Photos are hands down your most valuable asset when it comes to Instagram. So it’s crucial that you have constant likes and followers engaging with them. Rocket Social is an automation tool that increases engagement on your Instagram photos. Yes, some people warn against these types of tools, but a healthy mix of automation and organic is useful. You should ask all of your favorite influencers (seriously).

4. Iconosquare

Social media and data analytics seem to be a match made in heaven. Iconosquare is an analytics and social media management platform that allows users to get in-depth information on followers, engagement, hashtag analysis and other social media metrics. The goal of the platform is to help users understand why actions have occurred through trends. It’s super useful if you’re building a business through IG.

5. Unfold

Instagram stories are still relatively new compared to all the other features present on the platform. As a result, many users haven’t learned to harness the power of them. Fortunately, Unfold is here to help. Unfold is an application that allows you to create videos that are both beautiful and professional, Unfold also allows you to save your Stories.

Related: 5 Ways to Help You Boost Your Conversions on Instagram

6. SocialRank

What is a profile without its followers? Success in the social world isn’t just about amassing a large number of followers, it’s about understanding and interacting with that audience. SocialRank has taken a unique approach to analytics by keying in follower demographics. On the platform, you can take in-depth looks at follower demographics, export different lists, identify your most engaged followers and much more. It’s a great way to segment and target your audience and followers.

7. Magisto

After photos, video content is the most important asset on Instagram. That’s why Magisto is so great. Magisto is a video editing platform that uses AI to create business and personal videos. You give Magisto your content, and it creates an awesome video. It’s simple to use and churns out pretty quality videos.

8. Have2HaveIt

If you’re looking to sell a product on Instagram, look no further. Have2HaveIt helps businesses increase revenues on Instagram by providing a link that directs followers to ecommerce websites. If you like to shop for products, you’ve most likely come across the app. When you click on an image, it shows the various products and hyperlinks to a page that allows you to purchase that product. My wife says it’s the easiest way to shop online.

9. Sendible

Automation, automation, automation. Sendible is a full-featured social media management tool. On the platform, users have access to an array of services, which include scheduling and posting content, replying to followers, collaborating with multiple teams and developing analytics reports. Sendible makes it easy to manage social media on the go. It’s super useful for company branding versus personal branding.

10. Boomerang

Boomerang is a tool made by Instagram that allows users to create short and engaging videos. The application works by taking a series of small snapshots and turning them into a video, similar to a GIF. It’s a fun way to create different and engaging content. Your favorite travel bloggers love to use this app to take pictures of their coffee overlooking majestic oceans or at their favorite waterfall. Please use it sparingly.

There are tons of amazing Instagram tools out there, but before choosing your tool, take the time to clearly define and understand your goals, whether that means getting followers, increasing engagement or tracking results. Once you know what you want to do, these tools will help you get the job done.

Frequently Asked Questions About Instagram Tools

What are the best apps to use for Instagram?

The best Instagram design apps
  • VSCO (iOS, Android)
  • Snapseed (iOS, Android, macOS, Windows)
  • Afterlight (iOS)
  • Canva (web, iOS, Android)
  • Photoshop Express (iOS, Android, Windows)
  • Boomerang from Instagram (iOS, Android)
  • Life Lapse (iOS, Android)
  • HypeType (iOS)

How do you get more tools on Instagram?

Instagram Business Tools
  1. Go to your profile and tap in the upper right corner.
  2. Tap Settings.
  3. Go to Account.
  4. Tap Switch to Professional Account.
  5. Tap Business.
  6. If you’d like, you can follow the steps to connect your business account to a Facebook Page associated with your business.
  7. Add details, like your business category and contact information.

What is the best Instagram scheduler?

10 Instagram Scheduling Tools
  1. Hopper HQ. Here’s a look at the current interface for Hopper HQ.
  2. ScheduGram. ScheduGram is one of the most popular tools for scheduling Instagram posts.
  3. Later (formerly Latergramme)
  4. TakeOff.
  5. ViralTag.
  6. Onlypult (formerly Instapult)
  7. Hootsuite.
  8. Machinegram.

What are Instagram professional tools?

Here are reviews of 8 Instagram tools that successful brands and influencers are using to generate sizable Instagram audiences in no time.
  • Magic Social. MagicSocial allows you to build your Instagram account using two-way engagement.
  • Grum.
  • Owlmetrics.
  • VSCO.
  • Later.
  • Woobox.
  • Canva.
  • Linktree.

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