For every big success story I hear about marketing on Facebook, I also hear several stories of, ‘Oh, I tried that, but it didn’t go anywhere so I gave up.” So does marketing on Facebook work? Without a doubt it does – Facebook is the most visited website in the world, and getting seen can mean a significant boost to your list building and your sales.

But the key is to have a game plan for how you’re going to build, brand and market yourself on Facebook. With that in mind, I’ve put together this list of tips to get you moving in the right direction.

1. Create a page

Sounds simple, right? It is – the problem is marketers get confused and they start a profile instead of a page. If you want to market your business on Facebook, a profile simply won’t cut it. Pages are meant for businesses and they are much more effective at getting your message out there.

What can you do if you goofed up and you already made a profile for your business? There is a fix: By using Facebook’s migrate tool, you can switch from a profile to a page and best of all, you get to KEEP all of your followers.

2. Promote your fan page

First, place your fan page URL in your email signature. Now every time you send an email, it’s another chance for recipients to find your Facebook fan page.

Next, blog about your fan page. Don’t just ask your blog readers to like your page – instead, give them at least one compelling reason why they should (free giveaways work well, but it could be any reason, so long as it resonates with your readers. Now, add a “Like” option to your blog or websites.

3. Cross page promote your page

By posting on other fan pages using your page’s user name, you get a visible link to your page with each comment.

4. Consider getting some Facebook ads

 It’s easy, you can spend as little as you like, and you can target your campaigns to only those people who are likely to be interested in what you have to offer.

5. Promote your page on Twitter

First, place your fan page URL on your Twitter profile background. (Note: Only those using the web-based version of Twitter will see your background, but this is still plenty of eyeballs.)

Second, Tweet about your page. Ask your Twitter followers to like your fan page. Again, offering them a good reason why they should like it will greatly increase your response rate.

6. Why should people become fans?

 We’ve touched on this, but it’s important: Give people a great reason to become your fan. Maybe it’s to get discounts or updates. Maybe it’s a free video, eBook, etc. Just make sure it’s something that motivates immediate and swift action.

7. Add your page URL to YouTube

 Do you create videos to promote your business? Then by all means add your fan page URL link to your videos, either at the end of the video or at the beginning of the video description.

8. Post frequently

 If you forget about your fan page, your fans will forget about you. Post once or twice a day with good info, updates and questions. Don’t make it all about you and your products. Instead, post about events, news, your industry and so forth. And whenever you can, inject a little humor into the mix.

9. Ask your fans to like your content so it gets shared on their walls

 You can’t ask every time, but now and then is fine. When they like your post, more people will see it, which can lead to more fans – always a good thing.

10. Speaking of questions

 Get your fans involved with your page by starting discussions about your products and services or industry news. What’s the best way to start a discussion? Simply ask a provocative question your fans cannot ignore. If you get stuck on what to ask, use the fill in the blank kind of question, such as, “If you could have any job in the world, it would be      .”

Related: 5 Ways to Help You Boost Your Conversions on Instagram

11. Do not become a troll victim

 Now that you’re starting discussions, remember to remain professional at ALL TIMES, with no exceptions. If you are perceived as quarreling with a fan, it won’t matter if you’re right – it will only matter that you lost your cool and you look like a real dope. And if things look like they may get nasty, offer the fan a private way to contact you (phone or email, for example.)

12. Forget the “I” and focus on the “we.”

 Much like writing a sales letter, making Facebook posts should be all about “we,” not I. For example, “We reached 500 likes today, thank you everyone!”

13. Remember to use plenty of photos and even videos

 Written words are great, but videos are better and photos tend to get shared. So incorporate a variety of mediums into your Facebook communications.

14. Be thankful

 This one takes a little time, but it’s well worth it. Thank each new person who likes your Facebook page (you can find them by using the “New Likes” box.) This will really make you stand apart from the crowd. After all, how many people have ever personally thanked them for a Like? You might very well be the first.

15. Relax

 Facebook is not the place for a suit and tie kind of personality. Instead, be fun, be casual, be funny and make your fan page an entertaining, inviting place to be.

16. Brand your page

 That large image on your timeline needs to ROCK. It should effectively communicate the message you want to send to your fans, so spend some time getting it just right. (And size it as close to 850 x 315 pixels as possible for optimal viewing.)

17. Keep track

 Use Facebook Insights to discover when people are most engaged with your content. This way you know when to post to get the maximum effect.

18. Encourage people to return

 Facebook check-in deals allow you to offer special incentives when people check in with your page.

19. Keep it short and sweet

 Want to capture the most eyeballs? Then keep your posts to 80 characters or less. Longer posts tend to be skimmed over and shorter ones tend to get read.

20. Pin your posts

 No, we’re not talking about Pinterest here. Rather, Facebook allows you to “pin” a post to the top of your timeline for as long as a week. Use this to showcase something important, such as an upcoming event or a dynamite testimonial from a celeb in your niche.

21. Get busy

 None of this will help if you don’t get busy and use it to promote your business on Facebook!

To take your social media marketing efforts to the next level, you need to implement these 21 tips to grow your Facebook audience, get more attention, and increase profits.  I hope you enjoyed this brief introduction to Facebook marketing, and what it can do for your business.

Frequently Asked Questions About Facebook Marketing

How much does Facebook marketing cost?

If you’re measuring cost per click (CPC) Facebook advertising costs on average about $0.27 per click. If you’re measuring cost per thousand impressions (CPM), Facebook advertising costs about $7.19 CPM (Hootsuite).

What should I know about Facebook marketing?

Facebook’s tools cater to the business that wants to form an authentic relationship with their audience. It allows marketers to create and distribute quality content that’s helpful for users. And it allows sales and customer services reps to connect with consumers interested in a brand.

Is Facebook marketing free?

The three primary advantages of free Facebook marketing are: Free: There is no cost associated with having a Facebook business page, and it’s free to post and share content.

Is marketing on Facebook effective?

A giant in the social space with more than 1 billion daily active users, Facebook can be incredibly effective — if you use it the right way. Content Marketing Institute found that 84 percent of marketers use Facebook to distribute content and promote their business, yet only 30 percent rate it as effective.

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